Toy giant Character Group is hoping new Doctor Who Matt Smith will boost sales even further after surging back into the black.
The firm, which made a packet out of the ZhuZhu Pets' craze, reckons Doctor Who will become a £10million a year range.
Character made a £3.7m profit in the six months to February 28 - up from a £3.8m loss the year before - after increasing sales and cutting costs.
Daily Mirror.
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